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Articles

Look here for past, present and future information on Whole Brain Technology.

Multifunctional Teams: A Complex Puzzle in Creative Cultures
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Supply Chain Europe - Erika Ratcliffe and Bert Visser
January 31, 2008
Bert Visser and Erika Ratcliffe from Kepner-Tregoe offer thoughts on how multifunctional teams, such as supply chain management teams, can be built and how the HBDI® is one of the tools they use to manage them. 
It's All In The Wiring
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Ann Herrmann-Nehdi
September 15, 2007

Ann Herrmann-Nehdi explains how she was "wired" into studying the brain and continuing her father's work.

Management Today: The Cultured Organisation
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Cameron Cooper
September 14, 2007

As business undergoes rapid transformation in the global era, organisational culture is more than ever the key to long-term success. 

Weight loss is all in your head
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CNN.com reprint from Oprah.com
July 18, 2007

Registrants -- some 4,500 -- must have dropped at least 30 pounds and kept them off for a year or more, though the average member has lost twice that much and maintained it for about five years.  What had enabled them to triumph where so many others falter?

FOCUS: Creative and Strategic Thinking: The Coming Competencies
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Ann Herrmann-Nehdi
July 1, 2007
The American Creativity Association publishes a bimonthly newsletter called FOCUS on Creativity in which they have published this article written by Ann Herrmann-Nehdi in the July-August issue.  The article is an examination of the connection between thinking styles and different phases of innovative and strategic thinking processes to more effectively build skills.
Authentic and Effective Communication
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Richard J. Primo
June 15, 2007
According to Richard J. Primo, a senior training analyst with Communications Technologies Inc., an individual who takes the time to tailor his/her message to meet the needs of the receiver will have a better chance of achieving success at communicating authentically and effectively than an individual who wantonly throws out opinions.
Driving Innovations - A Leadership Imperative
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Ann Herrmann-Nehdi for ASTD 2007
January 31, 2007
Leaders of todays' companies must learn to seek out  and reward innovative ideas from all members within their company to be successful and thrive.   Knowing how your team members prefer to think will significantly help your company assess what programs you have in place, or need to put in place, to build skills in innovative thinking and processes.
Whole-Brain Coaching and the Merlin Effect
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Raymond L. Forbes, Jr., Ph.D.
December 8, 2006
The mataphor of the sword raises some difficult questions for coaches, such as: What is performance potential?  How can it be actualized through the coaching process? 
The Power of Thinking Like a CEO...and Unlike One
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Ann Herrmann-Nehdi Interview by Michele Molnar
November 1, 2006

Being a CEO requires a "whole-brain" approach, and our primary job is to think.  We need to listen for, and leverage, thinking styles from others that brings fresh thinking into the mix, even if that thinking makes us uncomfortable.

Partnerships and Alliances
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Ned Herrmann
January 1, 2006

Whole Brain® methodology forces consideration of all the issues. It is essential that any two or more individuals who desire to form an alliance or partnership start by developing a shared understanding of all the issues, as presented from all four quadrants.

Diplomatic Relations - Wharton's Relationship Building Course
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Fast Company by Jenniger Vilaga
October 15, 2005

Charles Dwyer says "To be effective with people, you have to assume the relationship is asymmetrical, with you accepting 100% responsibility."  The course begins with the HBDI® to categorize people by the way they process information.

It's All in Your Head
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Carol Mithers
April 1, 2005
How are you at sticking to a diet?  Getting to the gym? In the battle against fat, these people are heroes for having achieved lasting weight loss.
Coaching With Style
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Ann Herrmann-Nehdi
December 1, 2003
How using the whole brain to make sure all needs are met results in a more effective and productive coaching/mentoring program.
Branding the Whole Brain® Way
Bo Seifert
January 10, 2003

Creating a whole-brained brand to reach all buyers is the key to HBDI® branding.

Actual Results
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Compiled by Cheryl Eckl from HBDI® Case Studies
May 15, 2001

RESULTS that have been achieved from using Whole Brain® Technology™ with the HBDI® and workshops.

Theory Behind The HBDI® and Whole Brain® Technology
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Ned Herrmann
August 1, 1999

The asymmetry of the human body leads to the concept of dominance and, in turn, led Ned Herrmann to create the HBDI® and Whole Brain® Technology.  Read more on the theory behind the HBDI®.

Improve Group Productivity
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Charles G. DeRidder and Mark A. Wilcox
January 1, 1999
Learn how to improve group productivity/efficiency when you’ve tried adding extra people, but you still aren’t getting the results you expected, or needed. Create groups that are organized to maximize the mind.
Brain Power
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Human Resource Executive
September 1, 1998
Training loners to be group-minded thinkers so as to share ideas with others and increase problem-solving practices.
Training With The Brain In Mind
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Ann Herrmann-Nehdi
January 1, 1998
Learn to deliver your key learning points in all four quadrants to provide a better experience for all involved: the trainer/teacher/presenter, the individual learners, and the sponsoring organization.
Creativity, Learning, and the Specialized Brain
Ned Herrmann
January 1, 1995

We must begin to change our assumptions about learning styles to accommodate those who think differently. In the application of whole brain approaches to education, we don’t teach people how to draw or sculpt as much as we remove the barriers to their ability to see. The understanding of self—the discovering of self—can be greatly facilitated through whole brain® approaches to learning. It’s never too late for gifts and talents to emerge. Never too late!

New Strategies for Achieving Success
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Ned Herrmann and Ann Herrmann-Nehdi
January 1, 1995
How we use all four thinking preferences to optimize our abilities and achieve success.
Herrmann International is the creator and originator of the HBDI® - Herrmann Brain Dominance Instrument®, and of Whole Brain® Technology.
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